ActiveCampaign Reviews

What is ActiveCampaign?

ActiveCampaign is a cloud-based, self-service, marketing automation solution that enables you to automate and personalize your entire email marketing workflow. It provides the tools you need to create, send, track, and measure personalized emails. ActiveCampaign is a great choice for marketers who want to take their email marketing to the next level.

This means that you will no longer have to spend hours checking and updating your email list. You will also be able to send the right message at the right time. And, you can even automate your campaigns

ActiveCampaign offers excellent support for email marketing. It’s easy to navigate the intuitive interface. It has a range of templates and layouts to choose from, making it easy to create professional-looking emails.

If you’re looking for a way to streamline and automate your marketing and sales process, then ActiveCampaign is the solution for you. 

Send exactly what your contacts want, Automation is great for saving time. You can automate emails, messages, and other forms of communication to send out to your contacts. This will save you a lot of time, and it’ll also help you stay on top of things.

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Here’s a list that every Entrepreneur knows before using this Software for their Business.

There are over 665 email marketing tools available and many of them are great. It’s interesting to know how ActiveCampaign became one of the industry’s most-used platforms. My view is that ActiveCampaign is the most feature-rich and easy-to-use platform at an affordable price.

The most important thing you need to know about ActiveCampaign’s email builder is that it’s easy to use. You can easily create a campaign and then add an email. It’s a simple drag-and-drop process.

Auto-save: Once you have finished creating your email, it will automatically save it. This means that if you make a mistake while creating the email, you won’t have to go back and start over.

Automatic emails: You can also set up your email to be sent automatically. You’ll want to make sure you’ve set it up correctly, and that it’s working the way you want.

Visual editor: The visual editor is a great tool for editing your email. You can easily change the colour of your text, and you can even create images.

Analytics: If you’re not happy with the performance of your email, you can use the analytics to find out what’s going wrong. You can see how many people opened your email, and how many clicked through to your website or landing page.

More: There’s plenty more that ActiveCampaign can do for you, including segmenting your email list, and sending different emails.

Email Marketing

When it comes to email marketing, there’s no shortage of choices. But, if you’re looking for a powerful, all-in-one solution that’s built from the ground up for automation, then you’ve found the right tool. The platform provides companies with all kinds of sizes the ability to access 500plus automated templates that blend marketing automation, email marketing, and CRM for effective personalization and segmentation across different platforms like messages, social media, email text, chat, and messaging.

ActiveCampaign is one of the most feature-rich email marketing platforms on the market today. And, with its active community of developers, it’s also one of the most developer-friendly options. 

ActiveCampaign is one of the most affordable solutions available. It’s a tool that can be used by beginners and advanced marketers alike. Let’s take a closer look at how ActiveCampaign works and how it can help you grow your email list and generate more sales.

  1. The first step in creating an email marketing campaign is to decide on a goal. What did you want to achieve by sending out this email?
  2. Set up a template: Once you know what you want to achieve, you’ll need to set up a template. This will help you create an effective email and make sure that it looks professional and cohesive.
  3. Add your content: Now you can add your content. You can use ActiveCampaign’s drag-and-drop tool to add your content. It’s very simple and will save your time.
  4. Test it: Once you’ve added your content, it’s time to test it. You should be able to preview the email before you send it. If you can’t, then there’s something wrong with the template.
  5. Send it: Once you’ve tested your email, it’s time to send it. You can use ActiveCampaign’s ‘Send’ button. It’s very easy to use.

Site Tracking

Site tracking helps you see what products, services, and information your contacts are most interested in. You’ll be able to close more deals with your customer service.

If you’re using a customer tracking tool to track your customers, you can track every step of their journey. By doing so, you can understand where they are and where they’re going. This can help improve your customer experience and make sure that your site is running smoothly.

All the features and integrations work together to keep your contacts informed and to make it easier for them to find what they need.

Landing Pages

Landing page software is an essential tool for any online business. It is an easy way to create a landing page that will direct visitors to your website and capture their email addresses. You can use a landing page to promote a new product or service, offer a free trial, or simply gather contact information from your website visitors. A landing page is a great way to get more people interested in what you have to offer.

A library of beautiful, easy-to-customize landing page templates will help you get started fast. It is possible to build and publish landing pages in minutes. Send traffic to your page, turn page traffic into new contacts, and send each contact the content they want to see. You can quickly see how your landing pages are performing with the new dashboard and metrics.


A Form is a great way to get your visitors to sign up for your newsletter, but you can use a form to generate leads for any type of business. If you have an e-commerce store, then a lead magnet can help you get more traffic to your site. If you have a service business, a lead magnet can help you get more clients.

Through the use of forms on your website on your website, you can collect crucial information from your site’s visitors. Use the information to automatize interaction across multiple channels to increase the success of your company’s success. You can save email details, contact details, and other information to use in future business. Forms can be used for customer service, surveys, feedback, lead generation, and more.

ActiveCampaign forms can trigger actions to let you follow up on your leads instantly.


The combination of email marketing software and CRM is a great way to save money and time while still getting the results you want. For example, if you use an email marketing tool that integrates with your CRM, you can use the information from your CRM to send emails that are more personalized to your customers. You can also segment your customers and send them different emails based on their interests.

One of the major benefits is that it allows you to easily track your leads and know exactly what they are doing at all times. This means you can easily monitor how your sales funnel is performing and make sure you are optimizing your efforts. Another benefit is that it can help you keep your CRM clean and up-to-date. It can also create custom reports and dashboards for your business.

Lead Scoring

Lead scoring helps determine whether or not you should qualify a lead as a prospect. The lead scoring system is designed to help you identify which leads are most likely to convert into sales. Lead scoring uses a variety of factors, including the quality of the lead, how much the lead has interacted with your website, and other factors.

Lead scoring is a way for the CRM system to determine the value of each lead based on their behavior and activity in the funnel.

Marketing Automation

ActiveCampaign is one of the easiest automation builders that you have ever used. The automation builder is visually self-explanatory and can be triggered when something changes. 

ActiveCampaign is a tool that lets you connect with every channel you use in your business. Take your business to the next level. Email marketing, social media, digital advertising, and your website can help you understand your customers better and offer them a more personalized experience. To maximize the impact of your marketing efforts, use automation to segment your contacts, customize your messages, automate your marketing campaigns, and create stronger customer experiences.

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ActiveCampaign Pricing Plan

Lite Plan – $9/per month billed yearly (USD)

If you’re a solopreneur who wants your marketing to run seamlessly while you run your business

  • Drag and Drop Email Designer
  • Marketing Automation
  • 24/7 Chat & Email Support
  • Only 1 User

Plus Plan – $49/per month billed yearly (USD)

Small teams that focus on crafting great experiences across the customer lifecycle

  • Landing Pages
  • Facebook Lead Ads
  • Lead Scoring
  • Upto 3 Users

Professional Plan – $149/per month billed yearly (USD)

It is for teams that want to experiment with their marketing efforts.

  • Predictive Sending
  • Split Automations & Automations Map
  • Salesforce & Microsoft Dynamics 365 Integrations
  • Upto 5 Users

Enterprise Plan  – Modify the right plan for you.

Growing teams in larger organizations want to personalize their marketing at scale.

  • Custom Reporting
  • Custom Data Models
  • Enterprise Security
  • Upto 10 Users

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ActiveCampaign Integrations

Over 900 Plus App, you can connect to the ActiveCampaign, connect any app with ActiveCampaign and get a better purchase journey and create a comfort level with them so they want to come back and buy again. Acquire more customers, sell more, and re-engage so they turn from new ones into regular ones.

Mostly Used App

  • Facebook
  • WordPress
  • Zapier
  • Google Analytics
  • Shopify

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The Pros and Cons

Pros Cons
The software is very easy to use and has a friendly user interface. The on-site chat feature is an additional add-on for the standard plan.
It is highly customizable and has many features. It takes time to figure out the advanced features of this app
The software is very scalable and has the ability to integrate with other systems.
The best email deliverability is achieved by having a robust and flexible system that has the ability to adapt to changing conditions.


1. What Is ActiveCampaign?

ActiveCampaign is a marketing automation tool that makes it easy to send automated emails to your subscribers. By creating a campaign, you can send emails to your list, track open rates, and set up rules to automatically send out another email when a certain condition is met.

2. How Does ActiveCampaign Work?

ActiveCampaign is an email marketing solution, which allows you to send bulk emails, automate tasks, track your campaigns, and more. It provides an easy-to-use interface, so you don’t have to worry about any technical skills. It also has advanced features that allow you to build beautiful emails and create a professional landing page. ActiveCampaign has a lot of features, which make it the best email marketing tool available on the market today. ActiveCampaign is an email marketing solution, which allows you to send bulk emails, automate tasks, track your campaigns, and more.

3. Who uses ActiveCampaign?

ActiveCampaign is used by companies of all sizes, that are from small startups to large enterprises to manage their email campaigns.


Active Campaign is a powerful and affordable solution for businesses looking to grow their sales. It allows you to automate and scale your marketing efforts across multiple channels, and it integrates seamlessly into your existing business systems. It helps you create and deliver personalized email messages, track your leads, manage your contacts, and measure your results. You can also use it to build a dynamic form, create a stunning landing page, and publish emails directly to customers. It is a vital tool to help you achieve your sales goals. It’s a tool that you can use to get the most out of your customers and help them get more from you. 

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