Essential Features To Make A Successful Ecommerce Website


ECommerce is a very fast-growing industry and is expected to grow even faster in the future. There are a lot of benefits to the e-commerce industry. For instance, it is a great way to stay in touch with your customers and make sure that they are happy. It’s a great way to get people to buy something. You can make money from selling things online. 

Many e-commerce website builders are available these days, But with the right website builder, it’s easy to create a professional-looking site that’s perfect for your business. So deciding which one to choose can be hard. In this article, we’ll list some features you should look for in an e-commerce website builder to make your decision easier.

When it comes to creating an e-commerce website, selecting a web design tool is a crucial decision. The features of an e-commerce website builder can make or break your online store’s success. There are many options on the market, and choosing the right one for you can be overwhelming.

You might want to think about your needs when picking an e-commerce website builder because some of them are easier to use than others. An e-commerce website builder can make a huge difference in your company’s online presence.

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To help you make an informed decision, we’ve compiled a list of 21 essential features to make a Ecommerce website.

User-Friendly Navigation

user friendly navigation

In today’s fast-paced world, customers expect to find the products they need quickly and easily.

E-commerce websites should always have a good and user-friendly navigation system. An e-commerce website builder that offers a navigation system is essential for businesses to be able to successfully sell online.

A user-friendly navigation system makes it easier for customers to find what they want and helps them complete a purchase.

By offering clear categories and subcategories, customers can find exactly what they need in no time at all. Navigating an online store can be a pain if your site doesn’t have helpful, intuitive categories and subcategories.

This enriches the overall online shopping experience and encourages repeat business. 

E-commerce website builders have become an essential tool for businesses looking to expand their online presence. With the increasing number of options available, it’s important to choose a platform that offers easy navigation and customization features. One such feature is the Add-On Mega Menu, which allows you to add nested menus, products, collections, articles, and more to your header navigation.

The Add-On Mega Menu provides an efficient way of organizing your website’s content into categories and subcategories. This enables visitors to quickly locate what they are searching for without having to navigate through multiple pages. As a result, this improves user experience and increases the likelihood of converting visits into sales.

Furthermore, an effective navigation system should also provide customers with multiple options to access different parts of the website.

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Site Search

site search

Most of the top e-commerce sites have a site search. It allows customers to find what they need without having to navigate.

With the rise in online shopping, it’s important for websites to include this feature as part of their website builder package. Customers want a hassle-free shopping experience when they visit an e-commerce site. They want to be able to quickly search for brands that interest them, and site search makes that possible.

E-commerce website builders have made it a priority in their packages to give businesses an easy way to implement it into their online stores. Businesses increase sales by making product discovery easier with the site search.

Responsive Website Design

responsive website design

It’s important for online businesses to keep up with the latest trends in order to be relevant and competitive.

One of the most important aspects of running an e-commerce website is ensuring that it can adapt seamlessly to any screen size or device. With more and more consumers turning to their mobile devices for browsing and shopping, having a website that is optimized for these platforms has become essential.

There are a number of e-commerce website builder features that can help you achieve your goal.  If you’re building a site, you’ll want to check out the responsive theme templates and mobile-specific themes, and plugins. 

Creating a custom mobile app for your business without coding experience is possible with the use of built-in tools on some e-commerce platforms.

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Customer Login

customer login

In the world of e-commerce, customer retention is everything. The ability to keep customers coming back for more can make or break a business. One feature that has been proven to be extremely effective in retaining customers is allowing potential customers to register and log in to your website. 

E-commerce website builders have made it easier than ever before to implement this feature onto your website. By allowing users to create an account, you not only get access to valuable information about your customer base but also create a personalized experience for them. Registered users can easily view their order history, track shipments and enjoy a faster checkout process.

Another key benefit of having registered users is that it allows you to send targeted promotional material directly to their inboxes. This helps build brand loyalty and generate repeat business.

Footer Navigation

When it comes to building an eCommerce website, most people tend to focus on the top part of their homepage. This is understandable since this area displays your brand name, logo, and navigation menu. However, the bottom part of your site needs just as much attention as the top if you want to generate more conversions.

If you want to improve the bottom part of your site, use a website builder with robust features.

A great website builder will help you easily modify the footer section of your site and add elements that will improve your engagement and sales.

Pages like the About Us or Contact Us sections are some of the most important parts of your website. They provide valuable information to visitors.

While many e-commerce websites treat their footer as an afterthought, it can be a powerful for helping customers find your best products.

Optimizing your footer can help you provide visitors with quick access to important sections of your site and help them discover new products.

If you want to improve your footer, you should optimize it by including links to your top product categories.

Another essential feature for optimizing your website’s footer is providing contact information and social media links.

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Built-in Payment Processing

built in payment

In today’s digital age, e-commerce has become an essential part of any business. Whether you’re selling physical products or digital services, having a solid online presence is crucial for success. One of the key features that any reputable e-commerce website builder should possess is a built-in payment process that can handle all major credit cards and other popular payment methods.

Having a reliable payment processing system means your customers will feel confident enough to buy from you and won’t have to worry about security.

They might worry that their personal and financial information is unsafe or find the checkout process confusing or frustrating.

The best e-commerce website builders will be able to handle all major credit cards and other payment methods. This allows you to sell online while providing a secure, seamless experience for your customers.

Luckily, many modern e-commerce website builders come equipped with powerful payment processing tools right out of the box.

With the rise of online shopping, consumers are increasingly choosing to make purchases using their credit cards or other electronic payment methods such as PayPal and more. Therefore, it is essential to choose an e-commerce website builder that offers seamless integration with these popular payment gateways. This not only makes your checkout process faster and more convenient for your customers but also ensures secure transactions.

When choosing an e-commerce website builder, it’s important to consider which payment methods are supported by the platform.

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Inventory Management

inventory management

When it comes to running an e-commerce store, If you don’t have the inventory to fulfill an order, it can be very frustrating to receive orders and not be able to fulfill them. 

This creates a negative experience for the customer and it leads to lost sales and damage to your reputation.

One important feature to look for when choosing an e-commerce website builder is inventory management tools. You can use these tools to keep track of your stock levels in real-time so that you always know what products are available and which ones are running low.

Every time a customer makes a purchase, your system will automatically update the inventory levels in real-time so that you always know how much stock you have left.

Additionally, a good e-commerce platform will allow you to set up alerts when certain products are running low on inventory so that you can restock them before they go out of stock.

Easy Shipping Options

easy shipping

If you run an e-commerce website, it’s essential to consider the shipping process. Shipping is one of the most critical factors in online shopping experiences. If your customers have a bad experience with shipping, they will be unlikely to return for future purchases. Offering free shipping can be a great way to entice customers and provide them with an excellent experience.

With an automated shipping process, you can take full control of your e-commerce shipping operations. As a business owner, you understand the importance of timely and efficient delivery to ensure customer satisfaction. An automated system streamlines the entire process, from order placement to delivery, allowing you to focus on growing your business.

E-commerce website builders offer various tools that enable businesses to automate their entire shipping process. You can seamlessly integrate these tools into your existing system and start exploring the benefits of automation. With an automated system in place, you can track packages in real-time, update customers about delivery times, and get regular updates on inventory levels.

One significant benefit of an automated shipping process is improved efficiency. This way, businesses save time and money while ensuring accuracy throughout the entire supply chain.

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Easy Return Options

easy return

With the rise of e-commerce websites, customer satisfaction has become a top priority. The success of an e-commerce website depends on how quickly and efficiently it can handle returns. With this software, you can generate return labels for your customers, schedule reverse pickups with quality checks, and provide automated refunds.

The system simplifies the process of handling returns by providing real-time updates to both customers and businesses. Customers are updated on their refund status while businesses receive information about returned products as soon as they happen. This allows e-commerce websites to keep track of all returned items and identify any patterns that may indicate issues with certain products.

Coupon Tools

coupon tools

If you’re running an e-commerce website, you know that offering discounts and deals can be a powerful way to drive sales. But if your website platform doesn’t make it easy for you to distribute and process coupons, managing these promotions can quickly become a headache.

That’s why it’s crucial to choose an e-commerce website builder that offers robust coupon features. Look for a platform that allows you to create various types of coupons, from discounts on select products to deals on entire orders. Ideally, the system should let you set expiration dates and usage limits so you can control how many times each coupon can be used.

Another essential feature is the ability to track coupon usage and analyze its impact on your sales. With this information, you can fine-tune your promotions over time and ensure they’re yielding the results you want.

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Upselling and Cross-selling

upselling and cross selling

Do you want to boost sales on your e-commerce website? One of the most effective ways to do so is by including a feature that showcases related products and items to users. With this feature, customers can easily discover other products they might be interested in, leading them to purchase more items from your site.

Is it possible to include this feature on your site? Many e-commerce website builders offer features that make it easy for you to showcase related products. Some platforms will let you set up product recommendations based on customer behavior and purchase history. When a user views an item on your site, others provide a way to display similar or complimentary products.

By implementing these features, you will increase the chances of making more sales and improve the shopping experience for customers.

Wishlist Functionality

wishlist function

Are you tired of losing potential customers who are hesitant to make a purchase on your e-commerce website? One solution is to add a wishlist feature that allows them to save items they want to come back and buy. This gives them the ability to take some time and really think about their purchase, while still being able to easily access the items they were interested in.

It not only helps hesitant customers, but it also provides valuable insights for you as a business owner. By tracking which items are frequently added to wishlists, you can get an idea of what products are most popular or desirable among your customer base. This information can then be used to adjust your inventory or marketing strategies accordingly.

Furthermore, having a wishlist feature adds another level of personalization and convenience for your customers.

Loyal Customer Support Team

loyal customer

Finally, you’ve made the decision to launch your very own online store! As you venture into the e-commerce world, it’s important that you choose a brand with an excellent reputation for customer support. Having a positive, trustworthy experience with an e-commerce website builder makes or breaks your experience with them.

One of the key features to look out for when searching for an e-commerce website builder is their level of customer support. Having access to a team of dedicated and knowledgeable customer support representatives is crucial. Whether you’re answering any questions you may have about setting up your new online store, or troubleshooting technical issues, having someone on hand to help you is vital.  After all, there’s nothing more frustrating than encountering a problem on your website and not being able to get it resolved quickly.

Reporting Tools

Reporting Tools​

As an e-commerce store owner, you know that data and analytics are essential for improving your online business.  These insights will help you to understand how your customers are interacting with your site and how to improve it.

This is why you should look for an e-commerce platform that helps you to track your sales, traffic, and other important metrics.

Before deciding on which platform to use, make sure to look for features like real-time reporting and customizable dashboards. These tools will give you instant access to the data you need to make informed decisions about your store. Take a look at which products are selling well and which are not. Find out where visitors are dropping off in the sales funnel and improve your page design accordingly.

When it comes to tracking sales and traffic, the tools available to e-commerce store owners are plentiful and powerful.

Customer / Product Reviews

Customer / Product Reviews​

When it comes to shopping online, customers rely heavily on product reviews before making a purchase. In fact, studies show that 90% of consumers read online reviews before buying a product. This means that as an e-commerce business owner, you need to cater to this customer demand by providing features that show product reviews. By doing so, you not only increase the chances of a sale but also build trust with your customers.

One way to include product reviews is by using an e-commerce website builder with such a feature that allows customers to leave ratings and feedback about their purchases. This not only helps potential buyers make informed decisions but also provides valuable insights for your business. You can use this feedback to improve your products or services and address any issues raised by customers in their reviews.

Another feature you could consider is displaying the average rating for each product directly on the search results page or category pages of your website.

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Add to Cart Button

Add to Cart Button

As an e-commerce website builder, there are certain features that can make or break your online store. One of the most important ones is having a prominently displayed shopping cart button beside your product image. It might sound obvious, but you’d be surprised how many websites miss this crucial aspect.

Think about it – when a customer lands on your page, they should immediately have access to adding the product to their cart without having to scroll or search for it. By having the shopping cart button right next to the product image, you’re making their experience seamless and convenient. It’s all about creating a smooth user journey from beginning to end.

Furthermore, having the shopping cart button beside your product image also adds a sense of urgency and call-to-action for your customers. They’ll be more inclined to add the item to their cart when they see it clearly displayed right in front of them.

High-Quality Images And Videos

high quality image

In today’s digital era, where everything is just a click away, having an impactful online presence has become a necessity for businesses. The first impression is always the last impression, and that holds true for websites as well. Therefore, it becomes imperative to make sure that your e-commerce website builder is equipped with high-quality images and videos.

Shoppable images and videos are becoming increasingly popular among businesses as they allow users to browse through products seamlessly. These kinds of visuals are not only aesthetically appealing but also serve as a powerful marketing tool. They provide customers with an immersive experience that makes them feel like they’re in a brick-and-mortar store.

Personalization is another key aspect of website design in 2023. Consumers want their online shopping experiences to be tailored to their interests and preferences. Implementing personalized recommendations based on previous user behavior can lead to increased engagement and conversion rates on your website.

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Product Filter

product filter

In today’s world of online shopping, consumers expect a seamless and efficient experience when searching for products on an eCommerce website. One way to enhance the user experience is by incorporating product filters into your website design. There are five major types of eCommerce filters that every online retailer should consider: price range, user reviews, product color, brand, and size.

The first filter type – price range – allows customers to search for products within a specific budget. This feature is highly beneficial for shoppers who want to stay within their budget or those who are looking for high-end products. Another essential filter type is user reviews which help customers make informed decisions about the quality of a product based on other people’s experiences with it.

Product color filters allow users to browse through items in their preferred shade while brand filters give them the option of choosing products from a particular brand or manufacturer.

Contact Page

conatct page

When it comes to setting up an e-commerce website, there are a lot of elements that need to be considered. From the design and functionality of the site to the products or services on offer, there’s plenty to keep you busy. However, one aspect that should never be overlooked is the contact page. In fact, it’s fair to say that every e-commerce website needs a contact page.

The contact page is an essential element of any eCommerce website. It serves as a bridge between your online business and your customers. Visitors to your website will look for this page to find the necessary information they need to get in touch with you, such as phone numbers, email addresses, physical addresses, social media handles and more.

The contact page is where visitors can ask questions about products, shipping times, or delivery methods before making a purchase decision. Customers may also want to request support assistance from customer service representatives for technical issues or other concerns related to their orders. A well-constructed contact page not only provides the necessary information but also builds trust between you and your customers by showing that you are easily accessible and responsive.

In addition to providing vital information, the contact page can be used as an opportunity for engagement with potential customers.

Order Tracking

order tracking

When shopping online, customers expect a seamless and hassle-free experience from placing their order to receiving it. Once they hit that “submit” button, the top question on their minds is “when will my order arrive? ”

One of the key features that your e-commerce website should have is an order tracking system. This system allows your customers to easily track the status of their orders in real time. Instead of having to email or call customer support for updates, they can simply log into their account and check the progress of their shipment.

Another feature that can be helpful for customers is providing them with estimated delivery dates during the checkout process. This gives them an idea of when they can expect to receive their package and helps manage their expectations.

With the Add-On Order Tracking feature, your customers will be able to track their orders directly from your website. This means no more calling customer service or waiting for an email update. They can simply log onto your site and see exactly where their order is in real time. This not only gives them peace of mind but also shows them that you value their time and money.

E-Commerce SEO Management

ecommerce seo

If you run an e-commerce website, it is essential to optimize your on-site SEO to ensure that potential customers can find your store through search engines. One of the best ways to achieve this is by using SEO tools that allow you to create custom meta titles and descriptions for each page on your website. By doing so, you can improve your chances of ranking higher in search engine results pages (SERPs) and attracting more organic traffic.

Using an e-commerce website builder with built-in SEO tools can help simplify the process of optimizing your site’s content. With these tools, you’ll be able to customize meta titles and descriptions for each product page, category page, and homepage easily. You’ll also have access to other features such as keyword research tools, schema markup options, and image optimization settings that can enhance your on-site SEO efforts.

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What are the most important things to consider when choosing a website builder?

When it comes to building an e-commerce website, choosing the right website builder is crucial. However, there are a few key factors that should be considered before making a decision.

Firstly, consider the level of customization offered by the e-commerce website builder. Secondly, check if the platform offers responsive design features which will ensure that your site looks great on all devices including desktops, tablets, and smartphones. Another critical factor is the security measures provided by the e-commerce website builder. Make sure that the platform has SSL encryption which ensures secure transactions between customers and your site.

What are the benefits of using an e-commerce website builder?

There are many benefits to using an e-commerce website builder. First and foremost, these platforms make it easy to create a website from scratch, with no coding required. This makes it possible for anyone, regardless of experience or technical ability, to create a website that looks professional and functions properly. Additionally, e-commerce website builders often come with built-in features for shipping and billing, making it simpler than ever to start selling online.

What are some of the best features of an e-commerce website builder?

Some of the best features of an e-commerce website builder include the following:

  • Drag-and-drop designs and easy-to-use
  • Easy-to-use templates
  • Shopping Cart
  • A CMS (content management system)
  • SEO Tools
  • Built-in Payment Processing


In conclusion, if you want to create a successful store, you need to create an online shopping experience that is easy to navigate and attractive. Your website builder should allow you to choose from a wide range of templates. This will make it easy for you to design a site that matches your brand. Keep these things in mind while you’re designing your website. You’ll make your site more user-friendly, such as Mobile-Responsive design, Search Engine Optimization, and a responsive checkout process.

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